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Global Survey into Multi-Level Marketing — Peter J. Daniels

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Global Survey into Multi-Level Marketing

Editora World Centre for Entrepreneurial Studies
Paginas 100 paginas
ISBN 9781919131061
Idioma inglês

Descrição em inglês

Multi-level marketing touches millions of lives and billions of dollars. Independent answers about it have been remarkably hard to find.This survey, conducted by the World Centre for Entrepreneurial Studies, asks the hard questions and reports what the evidence actually says. Not a promotion and not a hit piece, but an independent assessment by an organisation with no stake in any network.Peter J. Daniels built businesses across six continents and has advised leaders in commerce and government for fifty years. Here he sets out what separates a sound business from a seductive scheme, and gives you a measuring rod you can apply to any opportunity put in front of you.Inside you will learn to:Read the results of a genuinely independent global surveyUnderstand where the industry is heading, and whyApply the Pillars of Excellence that indicate stability and equityTell a sound business from a seductive schemeMake your decision on evidence, not folkloreWhether you are considering joining a network, already building one, or advising someone who is, read this before you sign anything.

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