Don't Make Me Think!

Provides insights and practical advice for novice and veteran alike. This book discusses why people really leave Web sites; making sites usable and accessible; and, surviving executive design whims. It offers help for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.

Provides insights and practical advice for novice and veteran alike. This book discusses why people really leave Web sites; making sites usable and accessible; and, surviving executive design whims. It offers help for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.